Do you remember the Dollar Shave Club launch video which showed everything from the CEO swinging a machete to human sized teddy bears giving a thumbs up? It immediately put the company, which [...]
David is shaking. His symptoms are textbook. Dry mouth, profuse sweating and nervous mumbling of curse words. David self-medicates by drinking a beer. It doesn’t work. He swears, sweats and [...]
Business-to-business companies often can’t find a way to fold humor and storytelling into their marketing, because what they sell isn’t… well, funny. Or they think it’s not much of a story. [...]
A funny thing happened at a conference. I learned things. And I remembered stuff. And I am still thinking about how I could apply those things to my work. Oh, and I laughed. When talking about [...]
We were lucky enough to have Emily join us for FunnyBizz SF where she shared how the principles of comedy have shaped the development of the Lyft brand and community. By embracing the tools of [...]
Humor isn’t part of most mission statements. Organizations are busy with the serious challenges of trying to improve sales, service and innovation. Besides, being funny is risky. No one [...]
Optimizely’s head of experimental marketing recently explained how to get through to your audience with empathy and a little bit of humor. The plight of the startup marketer is having to [...]
Not a great joke teller? Not to worry. A stand-up comic explains how anyone can (and should) weave comedy into a presentation. The stand up comic in this case is David Nihill, Co-Founder of [...]
Brands want you to laugh with them, not at them. That’s why some of the most powerful companies in the world — GE, Google, Procter & Gamble, Unilever and Nestlé, among them — are hiring [...]
Everyone loves a good story. Storytelling is a critical, but often overlooked, skill every business owner should have. Also its much easier to tell a funny story than to craft a funny joke. When [...]
