Why Every Brand is Hilarious Lately By T.L. Stanley via Mashable

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Brands want you to laugh with them, not at them.

That’s why some of the most powerful companies in the world — GE, Google, Procter & Gamble, Unilever and Nestlé, among them — are hiring increasing numbers of stand-up comedians, improv masters and comedy troupes to produce and star in their advertising.

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