Experimental Marketing: The Big Payoff of Being Scrappy

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Optimizely’s head of experimental marketing recently explained how to get through to your audience with empathy and a little bit of humor.

The plight of the startup marketer is having to get things done with a less-than-optimal budget.

However, this unfortunate fact gives B2B marketers like Jodie Ellis a license to experiment. It’s allowed Ellis to take on a special title: head of experimental marketing at Optimizely, an enterprise A/B testing service.

“I like making fun of the fact that a lot of people have these problems and challenges,” Ellis said Thursday, at the FunnyBizz Conference in San Francisco. The event was themed around creating meaningful business content, especially the kind with a sense of humor.

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