Content Is Boring, So FunnyBizz Was Born
“READ THIS SH*T.” That was the subject line of the first email blast I sent to the AlleyNYC email list more than two years ago. I got some people pissed off, some emails that said I [...]
5 Ways To Use Humor In Your Marketing: From The Man Who Went From McKinsey To Comedian
Do you remember the Dollar Shave Club launch video which showed everything from the CEO swinging a machete to human sized teddy bears giving a thumbs up? It immediately put the company, which [...]
Overcome Fear Of Public Speaking & Get Some Laughs Along The Way
David is shaking. His symptoms are textbook. Dry mouth, profuse sweating and nervous mumbling of curse words. David self-medicates by drinking a beer. It doesn’t work. He swears, sweats and [...]
Humor and B2B Marketing: A Love Story
Business-to-business companies often can’t find a way to fold humor and storytelling into their marketing, because what they sell isn’t… well, funny. Or they think it’s not much of a story. [...]
Is there room for comedy in B2B ?
A funny thing happened at a conference. I learned things. And I remembered stuff. And I am still thinking about how I could apply those things to my work. Oh, and I laughed. When talking about [...]
