HOW CISCO’S TIM WASHER IS LIGHTENING THINGS UP IN SOCIAL MEDIA BY MAKING A JOKE OUT OF THE CONVENTIONAL APPROACH TO MARKETING.
The funny thing about comedy is that it works ridiculously well with viral videos. Yet in the it-isn’t-creative-unless-it-sells world of B2B marketing, humor is as rare as the one-armed paperhanger, disarming us with unexpected efficacy.
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