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Brands want you to laugh with them, not at them. That’s why some of the most powerful companies in the world — GE, Google, Procter & Gamble, Unilever and Nestlé, among them — are hiring [...]

Everyone loves a good story. Storytelling is a critical, but often overlooked, skill every business owner should have. Also its much easier to tell a funny story than to craft a funny joke. When [...]