A funny thing happened at a conference. I learned things. And I remembered stuff. And I am still thinking about how I could apply those things to my work. Oh, and I laughed. When talking about B2B technology, I laughed.
I’ve worked in B2B technology-focused marketing for 15 years, and while there are a lot of smart, funny people working in this broad space, the marketing and PR doesn’t always reflect it. At NewsCred’s Content Marketing Summit, there were still a few dry presentations, but many mirrored the current discussions around content marketing — to be memorable and impactful, written content must be approached from a storytelling perspective.
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